Jens Honore Shoots New Campaign for Lundbeck

Psychiatric and neurological disorders are prevalent throughout the world.  Lundbeck is an international pharmaceutical company engaged in the research and development, production, marketing and sale of drugs for the treatment of these disorders.  Jens Honore was commissioned by Lundbeck once again but this time to travel to Spain, China, Texas and Denmark to document the plight of those living with these disorders with the task of telling their stories thru his photographs and videos.  The campaign highlights the patients as well as the care-givers as being the heroes deservedly so, who live with this scenario on a daily basis.

It’s thru Jen’s keen sensitivity and intimate portrayal of each subject that allows us, the viewer to gain a better perspective of the intensity of these situations highlighting the extreme importance for the appropriate management and treatment to be provided.